Imagine you are a Marketing executive

Well, this is VERY interesting! #8 is a little creepy.

1. Maybe a close up of an androids eye with a worm protruding from the sclera
2. Old school- one trailer and minimum visuals and more reliance on audio
3. I suppose the demographic would have to be teens-50s age group? Whomever will buy tickets
4. No, if it is a sequel to part of a prequel, it should not try to be something other than that
5. Arrange for the release to not conflict with other BS super hero movies?
6. David has already grown on the audience
7. “Many are saying this will be the greatest movie made by the best people by very good actors. The best actors. Believe me.”

dk Yes! I think your answer to #1 is a good selling point. Not sure if you are making 500 million though haha. Oh and one more thing: you have to make at least 150 million in the US because the studios don't want this to be a franchise that is always saved by China.

Oooh! Good topic!

1.) My poster would be a giant picture of: Half the Xeno's toothy face lined up with half of David's face. David would wear an impassively bemused expression and have a few subtle blood splatters on his face. The tagline would read "In space no one can hear your prayers."

2) I would release A BUNCH of trailers and I would reveal that Walter had still been alive when he got abandoned on the planet.

I would release at least one prologue in the style of "The Crossing" narrated by Walter. It would chronicle his attempts to get off the planet and save the Covenant.  Shameless self-reference here, but it would basically be my fan-fiction, and it would conclude with something like "If you get this message do not under any circumstances come to this planet."

3) Well, I'm 31, am I outside the target age group? I guess my target demographic would be sci-fi/horror fans of all ages!

4) No. Because even though I know they exist, it is really really difficult for me to conceptualize anyone not enjoying Covenant. (Sorry Dr. Curt Connors, you have my sympathies, I just can't relate.) I would probably get fired. :P

5) I will have previews that show a lot of action, expressive and sympathetic characters, some implied romance and loss, and a wide array of visually engaging settings:

A very beautiful looking tropical planet at sunset (with a weird number of moons or something, maybe?), an eerily bright and sterile laboratory setting (with the camera slowly panning to some gory sight, suddenly disrupting the immaculate feel of the lab), 

Ship corridors marred with blood, claw marks and littered with the mutilated bodies of colonists.

A very brief glimpse of colonists getting egg-morphed.

The same tropical world at night depicted as a nightmarish jungle full of danger around every corner, with some brief flashes of the Xeno.

6). Plenty of nods to the original movies including chestbursting scenes (with the baby xeno looking more like how it looked when it came out of Kane), and staying true to the Xenomorph's original life cycle.

7.) Which Android? I'm not sure if David should grow on people, he's a psychopath. He should continue being eerily calm and sadistic. Walter will be afflicted with guilt over his failure to save the Covenant and secretly in love with Daniels.

8.) ...This is all I can think of for now...maybe I'll think of a synopsis later.

VivisectedEngineer That's a very thoughtful series of answers, of course covering mostly the artistic side of things. I would say that would be a great campaign for those who really liked Covenant. I like that fact that you are focusing on Walter and identifying David with the bad guy. Because, honestly, in Covenant he is more relatable with so many human characters being so dumb!

dk is fired sitting outside FOX studios strumming a guitar hoping sci fi geeks throw money into the guitar case and not at dk.

dk No dk, you have a gig actually. While you've been out Iraptus and Ati decided that I should direct an Alien movie with you and the Alien Queen in the top roles. Rehearsals start next week. I hope you are in good shape.

@joylitt

Thanks! Maybe there actually needs to be two marketing executives: one to market to those who really liked Covenant and one to market to those who didn't.

"Because, honestly, in Covenant he is more relatable with so many human characters being so dumb!"

Lol, have you met humans? On the whole, we're pretty dumb, especially when faced with unexpected stressors... I guess that's why David's so pained with us, it's kind of a wonder we've survived this long.

But yes, Walter is a very sympathetic character. I really hope we see more of him!

@dk

But you will undoubtedly make more money if you challenge people to throw the coins directly at you.

While creating marketing ideas, don't forget that you can own the movie on Digital HD from August / on Blu-ray and DVD from August 15.

Enjoy the Covenant! :)

joylitt LOL- I saw that. I am unsure of what the interaction with the Queen would be. Maybe a role as lighting engineer might be a safer role. I guess t would be up to BD's over all vision.

VivisectedEngineer Very practical outlook. Maybe sitting IN the guitar case could cover all the bases.

I think a lot depends on what the next movie is going to show...

I will maybe have to get back to you guys on this one...

I do think you would need to not give too much away in the Poster or Trailers and also not to mislead with the Marketing/Poster.

BigDave Remember you have to sell tickets! :-)

No Queen and dk naughty scenes or I will quit this chicken shit outfit! Bishop didn't fare very well with his Queen encounter.

dk stick to the contract this is your last warning. I am going to have more takes than Stanley Kubrick. I made the Alien queen cry already so I don't give a s@#t about your nagging.

And no body double. sex scenes will be real.

No. It can just slice me in half like Bishop.

Of course. Slicing you in half is part of the mating ritual of the queen.

And remember the queen switches gender all the time. So best of luck to you.

Money and contracts talk. I have seen neither except for an involuntary mention. Good day, sir! And yes- I have a price. We all do!

lol what a way to mount a scene

I imagine better to mount the scene than be mounted by the scene- but that is just my opinion.